SEO, Google Analytics and reports
Views, clicks and leads: before and after in one clear report.
We turn SEO work into a measurable business process: technical audit, Search Console, GA4, GTM, CRM lead tracking, anonymized case evidence and regular reports with the next actions.
Example layout. Real values come from GSC, GA4 and CRM after access.
Traffic growth system
Traffic grows when the website is connected to a managed SEO system, not from a one-time report.
Service IT connects the website to a working SEO loop: Search Console shows demand, GA4 and GTM show behaviour, CRM shows real enquiries, and the task backlog turns this data into fixes, content and landing-page improvements. We do not promise fixed positions, but we make organic traffic growth measurable, managed and tied to lead quality.
- Measure
- Fix
- Publish
- Compare
What the client sees
The report compares traffic and real enquiries, not only abstract SEO positions.
Every case starts with a baseline. After the technical fixes and tracking setup, we compare the same metrics again: impressions, clicks, CTR, pages, countries, forms, calls, messenger clicks and qualified CRM leads.
Anonymized cases
How we show real work without exposing company names.
We connected GA4/GTM events, Search Console, CRM source fields and a weekly report. The client could finally see which pages produced enquiries.
We rewrote titles and descriptions, fixed canonical signals, grouped queries and prioritized service pages with visible demand.
We cleaned index signals, simplified the sitemap, monitored errors and separated technical work from content growth tasks.
Report evidence
A screenshot-style block the client can understand in two minutes.
The public page shows the format only. In a client project, the report is generated from the client's own Google and CRM data, with company names, private URLs and raw exports kept outside public marketing materials.
| Metric | Before | After | Comment |
|---|---|---|---|
| Impressions | Baseline period | Comparison period | Search visibility after fixes |
| Clicks | Search Console | Search Console | CTR and page title effect |
| Leads | CRM / forms | CRM / forms | Requests that reached sales |
| Next actions | Audit backlog | Priority queue | Pages, tracking and fixes |
Work process
From audit to report and implementation.
Check indexing, sitemap, redirects, metadata, speed, forms and tracking quality.
Connect or clean up GA4, Google Tag Manager, Search Console and CRM lead sources.
Fix technical blockers before spending effort on content or advertising.
Build the first report: before/after metrics, screenshots, findings and priorities.
Run the next optimization sprint and compare the metrics again.
SEO services
Technical SEO, analytics and reporting for B2B websites.
Service IT supports SEO, Google Analytics 4, Google Tag Manager, Search Console, technical audits, conversion tracking, CRM lead attribution, localized landing pages, reports and implementation.
Start
What we need for the first report.
- Website URL and target countries or languages.
- Access to GA4, GTM and Search Console, or permission to create them.
- Where leads arrive now: CRM, email, forms, calls or messengers.
- The main services or pages that should bring enquiries.