Service IT / Analytics
End-to-end analytics, attribution and KPI tracking
We connect advertising, website, calls, messengers, CRM, orders and payments so marketing and sales decisions are based on revenue, not only clicks.
Discuss attribution- GA4, Google Tag Manager, Search Console, ads, call tracking, CRM and payment-event alignment.
- UTM, lead source, campaign, offline conversion and revenue attribution logic.
- Tracking forms, chats, calls, orders, invoices, payments and repeat purchases.
- Reports by channel, campaign, manager, product, margin, region and customer segment.
- Monitoring for broken tags, lost leads, missing CRM stages and reporting gaps.
Service IT
We connect advertising, website, calls, messengers, CRM, orders and payments so marketing and sales decisions are based on revenue, not only clicks.
Anonymized analytics cases
- Retail plan/fact dashboard: inspected Grafana JSON, datasource, panel SQL and ClickHouse tables, restored current-month plan rows and verified MTD execution at dashboard level.
- Product analytics dashboard: replaced a slow legacy stock source with a barcode-based fast table and kept the Grafana-facing view stable for users.
- 1C/Odoo/ClickHouse data control: compared source documents and latest event versions, fixed latest-row selection for delete events and reduced false plan/fact extras to zero.
Service IT / Analytics
Attribution scope
End-to-end analytics, attribution, GA4, GTM, Search Console, ads, calls, CRM, Odoo, Bitrix24, KeyCRM, orders, payments, KPI and revenue tracking.
ANAnalytics auditAnalytics audit, business research and reporting setupDiscuss analytics auditBABusiness analystBusiness analyst for CRM, ERP, websites and automationDiscuss business analysisBIDashboards and BIDashboard development and BI reportingDiscuss dashboards
Discuss attribution